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He only allowed us to work with a basic URL that lacked any identifiable place markers, such as city or state, and he refused to include his address on his website. I once had a conversation with a client who didn't want to reveal his location but wanted to rank well for a particular keyword. Your Google Maps location or locations. They increase the likelihood that your name will appear when customers search for A single review won't propel your company to the top of search results, but a large number of online reviews will increase your chances.
The main purpose of online reviews is to help you rank better when you're searching for the term " roofing company in Rochester MN " and others like it. Examples include: The name of your business on social media. A reference in a directory like Yelp, Houzz, or Angie's List. The Local Search Association claims that having ten positive reviews actually raises your company's ranking by 2.1 percent. Nobody wants to have to search through dozens of webpages to determine what your business truly offers.
In other words, you'll want to include plenty of clickable buttons for your clients to use. Additionally, I urge you to ensure that every piece of content on your website corresponds with the services you promote in your contact section. Speaking of local thinking, you should also make every effort to facilitate communication with your intended audience. The bottom line: If you think locally, you'll be okay.
The first action that roofing companies can take in response to negative roofing reviews is to reply to the review. You should always take the time to reply to a negative review left by a customer. Make sure to respond to the customer's concern and inform them that you are trying to find a solution. This will demonstrate to other prospective clients that you value your company and are attentive to their concerns. This digital visibility is crucial because today, the vast majority of people start their search for services online.
The process of improving your roofing company's website and online presence to get higher rankings in search engine results, especially Google, is known as roofing SEO, or search engine optimization specifically designed for the roofing industry. Think of it as making sure that when a potential customer in your service area searches for terms like "local roof repair," "best Roofing SEO agency contractor near me," or "new roof installation," your business is one of the first they see.
You're losing out on a sizable portion of the market that is actively searching for what you have if your business isn't showing up prominently.